GAME OF THRONES LEGENDS

AGENCY: Maverick Media

CLIENT: Zynga & Warner Bros

A two-part campaign that began around a teaser and main trailer, crafted to capture the unmistakable tone of Westeros. The work leaned into the series’ iconic voice and atmosphere, delivering a launch that felt authentic to the IP and instantly recognisable to fans.

The success of the trailers landed us extended work creating social assets well after the game’s release. This ranged from bitesize tutorials, timed game events, public holidays and community engagement.