POKÉMON GO: GIGANTAMAX CAMPAIGN

AGENCY: Maverick Media

CLIENT: The Pokémon Company and Niantic

Pokémon wanted something that felt like a proper worldwide event to introduce the Gigantamax phenomenon.

So we went cinematic. We used Virtual Production to mix live action with CG at scale, pushing Virtual Production past its usual limits.

We built the main trailer around multiple branching storylines, making it easy to create social cutdowns that worked as stand-alone pieces.

What was personally exciting for me was roughing out early concepts in Unreal to explore pacing and flow — those early sketches ended up guiding the team’s official previs work.

In the end, the campaign rolled out globally, landing in cinemas, at Time Square and landed as a real cultural moment for millions of Pokémon GO players. We also picked up a few awards along the way.