pokémon Legends: z-a

Leading up to the release of Pokémon Legends: Z-A, we developed a character reveal for Mega Malamar. The campaign involved Mega Malamar hypnotising the region into loving them. This concept carried across all of Pokémon’s socials where it appeared as though Malamar had taken over their official accounts.

We created UGC found footage style social assets of Malamar’s victims and then a news report style video report.

Pokémon fans loved it! Going as far as professing that the news report was smear campaign on their beloved Malamar.

Pokémon 25th

We collaborated with Pokémon and various music artists (Katy Perry, Mabel and J Balvin) to develop music videos to celebrate Pokémon’s 25th. We looked after the CGI, bringing the Pokémon to life.

POKÉMON GO TOUR: HOENN

Primal Kyogre and Primal Groudon were set to make their grand debut to Pokémon Go, so we created world shaking spot to mark their arrival.

POKÉMON GO: GO FEST 2021

Pokémon GO wanted to drum up hype for a few Gen 8 Pokémon making a guest appearance in the game. At the time, the game was still a few generations behind, so the excitement would be high.
This was also the very first project which I creatively led, a real pinch me moment.